meet the team
powered by our people
At Vertu Group, our strength lies in our people. Meet some of our management team, who’s passion, experience, and commitment drive our company forward, ensuring we deliver the best solutions for our customers.
From strategic leadership to hands-on customer support, our team is dedicated to innovation, service excellence, and building lasting partnerships. Get to know some of the people who make Vertu Group the company that it is.
Jonathon griffiths
Managing director
Jonathon co-founded Vertu Group with a clear vision: to provide quality, world renowned products at industry leading value, all while not compromising on quality and service. Under his leadership, Vertu has rapidly grown into a well known and regarded heavy equipment dealerships, offering brands like SANY, SITRAK, and Yutong.
With backgrounds in both corporate & entrepreneurism combined with a hands-on approach, Jonathon is deeply involved in all aspects of the business, ensuring that Vertu Group delivers not just top-tier machinery but also unmatched customer support. He believes that the right equipment is only part of the solution – with genuine after-sales care and strong relationships with customers just as crucial.
Jonathon has forged strong partnerships with OEMs, working closely with these companies to introduce and continuously develop product offerings. His commitment to innovation, reliability, and long-term customer success drives Vertu Group’s mission to redefine what customers expect from a dealer/distributor of Chinese capital products.
Brooke EaSTWOOD
Group Marketing manager
As the Group Marketing Manager, Brooke leads the marketing strategy across all business entities, driving brand growth and market presence. She oversees the development, implementation, and execution of strategic marketing initiatives, working closely with OEM and other stakeholders to ensure alignment with business objectives.
The creative force behind Vertu Groups visual identity, Brooke is involved in all photography and videography, overseeing and implementing the visual content creation process to ensure the brand’s image and messaging are consistently portrayed across all platforms.
In addition to her marketing expertise, Brooke maintains relationships with a range of customers, meaning she well and truly understands the markets and industry’s in which we operate. Her passionate approach combines strategic marketing with a deep commitment to customer satisfaction, helping Vertu Group maintain its competitive edge.
David Mccarthy
Service manager
David McMarthy is the powerhouse behind Vertu Equipment’s exceptional after-sales service. With a background as diverse as his expertise, David brings an unmatched level of commitment and skill to his role as Service Manager.
Having spent over a decade in Australia, David honed his craft at industry giants like Komatsu and JCB, rising through the ranks to become a leading figure in field service management. His extensive experience in heavy equipment service has given him a deep understanding of what customers need to keep their machinery running at peak performance.
David has revolutionised our after-sales service experience, setting new benchmarks for quality, efficiency, and customer support. Through his leadership, our service department has streamlined processes, implemented innovative solutions, and built a reputation for exceeding expectations. His commitment to delivering impeccable service ensures that every post-sale interaction with Vertu Equipment is seamless, reliable, and industry-leading.
With David at the helm, our customers can trust that they have a dedicated expert supporting them long after their purchase. His passion for service excellence and unwavering dedication make him an invaluable asset to the Vertu team.
yan shi
Group financial controller & operations
As the Group Financial Controller and Head of Operations at Vertu Group, Yan is responsible for streamlining operations and operational processes while maintaining strong financial management. With a strategic and detail oriented approach (managing to stay across an incredible amount of detail), she ensures the company runs efficiently, implementing systems that enhance productivity and drive sustainable growth.
Yan also leads Vertu’s accounting team, overseeing financial management, budgeting, and reporting.
With a focus on continuous improvement, Yan works closely with all departments to refine workflows, enhance internal structures, and support business development. Her leadership ensures that Vertu Group remains agile, organised, and streamlined as it continues to grow in the heavy equipment and transport industries.